In 1991 Peter went out to his back shed in Point Chevalier and started playing around with a few messy bags of iron oxide.
Since then PeterFell has become a leading specialist supplier of coloured concrete, with a team of over 17, a purpose-built Auckland showroom and a product range that’s always growing.
Back in those early days, it was just Peter and his wife Mary. They handled everything from selling, producing, packing, invoicing and accounting – with Mary also managing to hold down a second job keeping the household afloat.
Their passion for coloured concrete flowed through to their children, Shannon and Brennan.
The kids started young. There’s the story that still does the rounds about how Brennan, who was just a schoolboy at the time, served customers while his father Peter was being rushed to hospital with a heart attack in 1992.
Today, Brennan is the Managing Director of the business.
The team continues to maintain the commitment to quality that all began in Peter and Mary’s shed back in the nineties. It’s a commitment that creates the best coloured concrete products for the tough New Zealand environment.