Coloured concrete.
It’s a family tradition.

In 1991 Peter went out to his back shed in Point Chevalier and started playing around with a few messy bags of iron oxide.

Since then PeterFell has become a leading specialist supplier of coloured concrete, with a team of over 17, a purpose-built Auckland showroom and a product range that’s always growing.

Back in those early days, it was just Peter and his wife Mary. They handled everything from selling, producing, packing, invoicing and accounting – with Mary also managing to hold down a second job keeping the household afloat.

Their passion for coloured concrete flowed through to their children, Shannon and Brennan.

The kids started young. There’s the story that still does the rounds about how Brennan, who was just a schoolboy at the time, served customers while his father Peter was being rushed to hospital with a heart attack in 1992.

Today, Brennan is the Managing Director of the business.

The team continues to maintain the commitment to quality that all began in Peter and Mary’s shed back in the nineties. It’s a commitment that creates the best coloured concrete products for the tough New Zealand environment.

Peter Fell staff discussing colour concrete.

The PeterFell team.
Quality and service second to none.

Peter Fell coloured concrete Managing Director Brennan Fell.

Brennan Fell

Managing Director

Peter Fell coloured concrete General Manager Michael Ross

Michael Ross

​General Manager

Stu Hunter

Stu Hunter

Regional Manager

Paul Dwight

​Regional Manager

PeterFell coloured concrete staff Preeta Devi

Preeta Devi

Customer Service Manager

Peter Fell coloured concrete staff member Janine Melvin

Janine Melvin

Customer Service

Peter Fell coloured concrete staff member Lynne Northcroft

Lynne Northcroft

Finance & HR Manager

Peter Fell Coloured Concrete Marketing Manager Emma Stewart

Emma Stewart

Marketing Manager

Rob Northcroft

Rob Northcroft

Inventory & Compliance Manager

Darcy Walker

Darcy Walker

Warehouse Manager

Peter Fell coloured concrete production team.

The Warehouse Team

Production Team